In this lecture, Professor Zhu Qinghua first introduced the research background of “remanufactured products” from the perspectives of national demand, remanufacturing and green consumption, and the gap between domestic and international remanufacturing industries. He pointed out the problems brought by the innovation of remanufactured product sales models: how to increase demand and consumers' willingness to pay. Then, Professor Zhu explained the theoretical basis and research hypotheses of this study, which aimed to explore the impact of the reliability of quality signals on the online sales of remanufactured products. Finally, he presented the data collection and variable measurement, analysis results and management implications of the study. While sharing the content of the paper, Professor Zhu also put forward his views on the question of “what problems in a paper prevent it from being published in top journals”, which benefited all the attendees a lot. During the interactive session of the lecture, many teachers and students raised their puzzles encountered in research, and Professor Zhu answered them one by one patiently.

Zhu Qinghua is currently a Distinguished Professor at the Antai College of Economics and Management, Shanghai Jiao Tong University, and a recipient of the National Science Fund for Distinguished Young Scholars. His main research interests include green supply chain management, corporate social responsibility and remanufacturing management. He has presided over more than 20 projects, including the 973 Program projects, key projects of the National Natural Science Foundation of China, major project tasks of the National Natural Science Foundation of China, and projects of the National Social Science Foundation of China. He was selected as a Clarivate Analytics Highly Cited Researcher in 2018, 2019 and 2022.

Written by/Ning Jiaqi Reviewed by/Jia Ming