Recruit and retain world-class faculty to cultivate top talents, and become a leading Chinese management school with a significant international impact.
Draw on Chinese business practices, advance management knowledge, cultivate business leaders, and contribute to economic and social advancement.
Based on the national conditions of China, we will combine education with practice to cultivate future leading talents with patriotism.
Establish a research-oriented college, aiming at the forefront of global management development. Through conducting high-level basic and applied research in management, explore new laws, establish new theories, create new methods, accumulate new knowledge, and put new discoveries into practice, contributing to the development and innovation of management theory.
Carry out specialized and systematic management education to cultivate composite senior management talents in the industry who master modern management knowledge, possess innovative and leadership abilities, and have both local experience and a global perspective.
Carry out multi-level and multi field industry university research cooperation with the government, enterprises, and research institutes, research and solve theoretical and practical problems in social development, promote scientific development of the economy and society and comprehensive development of people, and provide social needs for social development.
The logo is inspired by the seal script character "guan", combined with English, inheriting the essence of Chinese cultural "management studies" while reflecting openness and inclusiveness in line with international standards. The color is inherited from 'Xigong Blue', highlighting the grand and stable characteristics of the college. The shape is a traditional Chinese "clock", representing the importance of "time management" in management studies, as well as the sense of stability and balance of "as steady as a clock". The "bamboo" above the character "guan" represents two "people" working hand in hand, symbolizing "unity and inclusiveness" and expressing the management philosophy of "people-oriented". The word 'official' below cleverly incorporates the abbreviation NPU of Northwestern Polytechnical University.
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