About us

About us

CultureTALENT

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Vision

Recruit and retain world-class faculty to cultivate top talents, and become a leading Chinese management school with a significant international impact.

Mission

Draw on Chinese business practices, advance management knowledge, cultivate business leaders, and contribute to economic and social advancement.

Values

Dedication: SOM believes that achievement cannot happen automatically without dedication. As an important value in educational teaching in China, we expect that all faculty and staff are truthful and professional in teaching, researching, and supporting student learning.
Pragmatism: This value means SOM not only plans the development of the school from the top, but also works from a practical perspective, makes scientific decisions from reality, and implements the development of the college realistically and pragmatically.
Openness: SOM believes that all faculty, staff, students, and graduates should maintain sensitivity to the outside world at all times, and face the changes with a positive attitude and broad perspective. We see openness as an opportunity, which is believed that could support the development of the school through diversity.
Innovation: SOM views innovation as advantageous to its development. We break the mindset and constantly propose new concepts, ideas, paths, and methods to better discover problems, solve them, and drive the development of the school.

SOM LOGO : 

Logo Definition:

The logo is inspired by the seal script character "guan", combined with English, inheriting the essence of Chinese cultural "management studies" while reflecting openness and inclusiveness in line with international standards. The color is inherited from 'Xigong Blue', highlighting the grand and stable characteristics of the college. The shape is a traditional Chinese "clock", representing the importance of "time management" in management studies, as well as the sense of stability and balance of "as steady as a clock". The "bamboo" above the character "guan" represents two "people" working hand in hand, symbolizing "unity and inclusiveness" and expressing the management philosophy of "people-oriented". The word 'official' below cleverly incorporates the abbreviation NPU of Northwestern Polytechnical University.

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