Recently, the approval results of the 2017 General Projects of Humanities and Social Sciences Research of the Ministry of Education have been announced. Two projects from the School of Management have obtained approval, namely Research on the Influence Mechanism of Stakeholder Pressure on Green Supply Chain Integration Under the New Normal chaired by Associate Professor Feng Taiwen, and Methods for Personalized Acquisition and Conversion of Heterogeneous Customer Needs in a Mass Customization Environment chaired by Teacher Li Jing.