Major Introduction: This major emphasizes the equal importance of theoretical teaching and professional practical training, as well as the cross-integration of multiple disciplines and majors. It focuses on cultivating innovative and entrepreneurial awareness and abilities, and underscores the development of business data analysis and intelligent decision-making skills. This major has formed its unique characteristics in areas such as enterprise strategic management, business model innovation, operational management, and human resource management. It is recognized as a "Shaanxi Provincial Famous Major" and a "Shaanxi Provincial Characteristic Major", and has been selected into the "Double Ten Thousand Plan" for the construction of first-class undergraduate majors by the Ministry of Education, making it a national-level construction site for first-class undergraduate majors.