Management Science and Engineering

Management

system

engineering

Including research on complex systems and integration theory methods; management decision-making theory and methods; enterprise risk management theory and methods; innovation management and JMRH.

Wang Yang、Che Ada、Fang Wei、Bai Sijun、Tong Shurong、Zhu Yuming、Qiao Jian、Liu Chenguang、Yang Naiding、Zhang Yali、Zhang Jingwen、Zhou Chenhao、Zhao Songzheng、Hong Zhaofu、Xia Weili、Guo Peng

Information Management and Information Systems

Including innovative research on theories and methods of information system development; research on implementation methods of information systems; research on enterprise management models in the network environment; data-driven business analysis and intelligent decision-making.

Project

Management

Including project management theory and methodology; project risk management; project management application system; project management standards and norms.

Industrial Engineering and Management

Including complex operational system modeling and optimization; quality management and quality engineering; sustainable operations management; intelligent manufacturing and smart logistics.

Business

Administration

Financial management and corporate governance

The main research focuses on issues related to corporate financial performance, investment and financing decisions, capital structure and risk management, corporate governance, and corporate social responsibility. It aims to reveal the internal mechanism that affects corporate risk-taking and its impact on capital allocation efficiency, establish a capital market risk assessment and decision-making model, and construct a comprehensive corporate governance and stakeholder management system.

Huang Wui、Wang Lifang、Wang Juanru、Tian Qingfeng、Su Kun、Yang Jin、Yang Qian、Zhang Jun、Chen Lin、Jia Ming、Chai Huaqi、Cai Jianfeng、Chang Yu、Miao Xiaoming、Pan Jieyi

Technological innovation management

Focusing on technology management and decision-making at the enterprise, regional, and industrial levels, this research aims to uncover the inherent laws in enterprise technology economy and management. It primarily explores innovation models and innovation networks, knowledge management and ambidextrous innovation, as well as green technology evaluation and innovation management.

Strategic Management

Facing the strategic needs of the national JMRH (Joint Military-Civil Research and Development) in-depth development, we will conduct in-depth research on the innovation of JMRH development systems and mechanisms, the collaborative innovation system and element integration of military and civilian technology, as well as the evaluation theories and methods of JMRH. Centered around the sustainable development of strategic emerging industries, we will carry out research on the evolution and development strategies of high-tech enterprises, the innovation of business models in high-end equipment manufacturing, and the dual innovation and strategic choices of enterprises. Serving the national "dual carbon" strategy of "reaching carbon peak by 2030 and achieving carbon neutrality by 2060", we will deeply study the strategic formulation and implementation paths for enterprises' low-carbon transformation and high-quality development.

Marketing

Management

The primary focus is on marketing strategies, relationship marketing, supply chain relationship management in the B2B sector, as well as consumer behavior decision-making and multi-agent behavior in the B2C domain. By integrating the digital economy and a deep internationalization context, we explore inter-organizational relationship marketing strategies in emerging platform business models of the B2B market and online consumer behavior in the digital environment. We aim to uncover the key factors and their mechanisms of action that influence channels, supply chains, and corporate performance in the global market, as well as the mechanisms of consumer search behavior, green consumption behavior, and the role of social commerce analysis techniques.