General Secretary Xi Jinping once described the good teacher in his mind as follows: "To be a teacher, one must be wholeheartedly devoted and willingly stick to the teaching platform, just like 'the spring silkworm spins silk till its death, and the candle keeps shedding tears till it burns out completely'." "A teacher should not merely be an instructor who imparts textbook knowledge, but rather a 'great mentor' who shapes students' moral character, conduct and taste."

All along, the School of Management has placed cultivating virtues and morality as well as talent training at a prominent position in its development, fully promoted the building of the teaching team in the new era, and strived to improve the quality of talent training. Thanks to the organized training of the school, batches of outstanding teachers have emerged.

At the 2023 Commendation for Outstanding Teachers of the university, Teacher Wang Lifang was awarded the "Distinguished Teacher for Undergraduate Teaching in 2023" and "The Most Satisfactory Teacher Among Postgraduates at the University Level in the 2022 - 2023 Academic Year"; Teacher Dong Xueyan won the First Prize of the "Outstanding Young Teacher (Wu Yajun Award)" in 2023; Teacher Xiao Ping was named the "The Most Satisfactory Teacher Among Undergraduates at the University Level in the 2022 - 2023 Academic Year"; and Teacher Nayi Li Kurban was honored as the "Outstanding Counselor at the University Level in 2023". Now, let's take a look at the elegant demeanor of these excellent teachers.

Wang Lifang

Professor and Doctoral Supervisor of the Department of Marketing. She was awarded the Distinguished Teacher for Undergraduate Teaching in 2023 and the Most Satisfactory Teacher Among Postgraduates at the University Level in the 2022 - 2023 Academic Year.

Teaching Motto: Dedicate myself to teaching and nurturing students, and strive to be an excellent teacher!

In theoretical teaching, she adheres to the core educational philosophy of the trinity of "value shaping, competence development and knowledge impartment", integrating value shaping into knowledge impartment and competence development. She practices the teaching concept centered on "student development, knowledge accumulation and teaching effectiveness improvement", and adopts the teaching mode of "student - centered and teacher - led". Regarding students as the main body of teaching, she acts as a designer of learning activities, a builder of the learning environment and a mentor in the learning process, which achieves the teaching effect of high student participation and strong ideological and political education.

In practical teaching, she has been committed to the frontline of innovation and entrepreneurship education for more than 10 years, growing and progressing side by side with students. As the person - in - charge and supervisor of the "Innovation and Practice Base for Cultivating Future Leading Entrepreneurial Talents of College Students", she has long been continuously guiding students from various majors of the university in the incubation of various innovation and entrepreneurship projects, the writing of project proposals, participation in competitions and the sustainable operation of projects. Over the past five years, she has guided more than 300 projects, and the students have won more than 40 awards in various academic competitions, including many national and provincial - level awards.

In the past five years, she has won 15 various teaching research awards. As a team member, she has obtained 2 national - level teaching achievement awards and 2 provincial - level teaching achievement awards. She has presided over 2 provincial - level first - class courses and 2 provincial - level teaching research projects. Her teaching performance has earned her the Baogang Outstanding Teacher Award and the title of the Most Satisfactory Teacher of Northwestern Polytechnical University twice. She has guided students to win 17 national and provincial - level awards in innovation and entrepreneurship competitions.

Dong Xueyan

Assistant Professor and Doctoral Supervisor of the Department of Marketing. She won the First Prize of the University - level Outstanding Young Teacher (Wu Yajun Award) in 2023.

Teaching Motto: I am a teacher, and teaching and nurturing students is what I love to do. In my limited career, my pursuit and happiness lie in being a kind person, standing firm on the teaching platform and devoting myself to scientific research. I pour humanistic care into education and teaching, and attach great importance to the mutual improvement of teaching and learning, the mutual promotion of teaching and research, and the integration of knowledge and practice.

She has always adhered to the educational development concept of "taking students as the foundation and nurturing people as the essence", stuck to the fundamental task of cultivating virtues and morality as a people's teacher, guided students to cultivate patriotic feelings and establish correct values. In education and teaching, she emphasizes the mutual improvement of teaching and learning, the mutual promotion of teaching and research, and the integration of knowledge and practice. She applies the new knowledge from practical research, the methodologies and cutting - edge achievements of scientific research to teaching, constantly enriching the breadth and depth of classroom teaching.

She is committed to case teaching and insists on practical research. She has developed a number of teaching cases reflecting the latest development of Chinese enterprise management, enabling students to understand the current actual situation of Chinese enterprise management without stepping out of the campus. In scientific research, she adheres to the concept of taking academics as the soul. She pays close attention to the key core issues in enterprise development, encourages students to adhere to long - termism and conduct original high - quality research.

Over the past three years, she has presided over 2 projects of the National Natural Science Foundation of China, 3 provincial and ministerial - level scientific research projects and 5 university - level scientific research projects. She has also presided over 1 key university - level project on education and teaching reform. The teaching cases she compiled have been repeatedly selected as the National Top 100 Excellent Management Cases. She has won the Second Prize of the University - level Teaching Achievement Award (for undergraduates) and the title of Excellent Instructor for Undergraduate Graduation Theses. She has guided more than 30 undergraduate, master's and doctoral students, many of whom have won honors such as Outstanding Graduate and Outstanding Student Model.

Xiao Ping

Associate Professor of the Department of Business Administration. He was named the Most Satisfactory Teacher Among Undergraduates at the University Level in the 2022 - 2023 Academic Year.

Teaching Motto: A teacher with noble morality and upright conduct is a model for others; personal example is more effective than verbal instruction, and teachers and students grow together.

He is passionate about the Party's education cause, devotes himself to cultivating virtues and nurturing students, and emphasizes the unity of teaching and education as well as the combination of verbal instruction and personal example. Having been engaged in frontline undergraduate teaching for many years, he teaches courses such as Managerial Communication and Practical Writing for Enterprise Management for undergraduates. In teaching, he focuses on organically integrating scientific research achievements into classroom teaching and actively promotes case teaching. Teachers and students communicate, inspire and complement each other, so as to reach consensus, share experience and make progress together, realizing the mutual improvement and common development of both teachers and students.

In recent years, he has presided over 4 vertical research projects including the Shaanxi Provincial Social Science Fund, participated in 5 vertical projects such as the National Social Science Fund, presided over 2 horizontal projects and taken part in 7 important horizontal projects. He has published 4 papers. He has been awarded the title of the Most Satisfactory Undergraduate Teacher of Northwestern Polytechnical University twice, and has also won honors such as Excellent Communist Party Member and Outstanding Homeroom Teacher of the university.

Nayili·Kuerban

Counselor for undergraduates of Grade 2021 and 2022, and ethnic minority counselor. He was honored as the Outstanding Counselor at the University Level in 2023.

Teaching Motto: As long as I am engaged in teaching, I will be dedicated, committed and devoted to nurturing students every single day.

Taking serving students' growth and success as the starting and ending point, he has continuously improved the Communist Youth League's education system and guided students to strengthen their ideals and beliefs. Based on five major educational platforms, he has done a good job in the daily education, management and service for students throughout the whole process. The grade he is in charge of has a strong academic atmosphere and a vigorous peer assistance environment. Outstanding models have emerged one after another in literary and sports activities, competitions, volunteer services and social activities, which have injected vitality into the campus cultural life and been highly praised by teachers and students. The Communist Youth League Committee and Student Union of the school have become increasingly standardized, and the organizations have developed vigorously and dynamically.

In the past three years, the school has won the honorary title of May Fourth Red Flag Communist Youth League Committee. The Sunshine Project led by him has obtained many awards when celebrating its 25th anniversary, including one of the National Top 100 Excellent Associations, Dynamic League Branch of Shaanxi Province, and the Silver Award of the "Internet +" Competition in Shaanxi Province. Personally, he has been awarded titles such as Provincial Advanced Individual, Advanced Individual in the "Going to the Countryside" Social Practice Activity of Shaanxi Province, as well as University - level Outstanding Instructor and Outstanding Innovation and Entrepreneurship Mentor.